ONE Esports Announces String of Partnerships With World-Class Brands To Scale Esports in Southeast Asia and Beyond
ONE Esports, a subsidiary of Group ONE Holdings (ONE), has entered a series of partnerships with insurance companyFWD, Marriott International’s award-winning travel program,Marriott Bonvoy, and quick service restaurantMcDonald’s Philippines.
“I am excited to unveil ONE Esports’ latest strategic partnerships with FWD, Marriott Bonvoy, and McDonald’s Philippines. These partnerships will grow the esports ecosystem, and they reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands,” saidCarlos Alimurung, CEO, ONE Esports. “We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration.”
“Our partnership with ONE Esports extends FWD’s vision of changing the way people feel about insurance to the esports community. We’re excited to celebrate living with athletes, teams and fans across the region with stories, behind the scenes footages and curated content,” saidTroy Barnes, Group Chief Transformation Officer at FWD Insurance.
Marriott Bonvoyhas teamed up with ONE Esports to expand their reach to passionate and engaged esports fans in Singapore and Malaysia via localMobile Legends: Bang Bangcommunity tournaments. Marriot Bonvoy and ONE Esports also plan to launch an esports talk show together in 2022.
“Marriott Bonvoy has evolved from a rewards program to an immersive and inclusive travel program, and we look forward to collaborating with ONE Esports to bring our expression of good travel in both virtual and physical settings to gamers across the region,” saidJulie Purser, Vice President, Marketing, Loyalty & Partnerships, Marriott International, Asia Pacific.
McDonald’sPhilippineshas recently partnered with ONE Esports to provide food and services to the esports community at the Mobile Legends Professional League Invitational. McDonald’s hopes to boost brand exposure and gaming community involvement with the highly anticipatedMobile Legends: Bang Bangtournament.
“McDonald’s Philippines is excited to partner with ONE Esports in the upcoming Mobile Legends Professional League Invitational. With the busy lifestyle of e-gamers, we commit to continuously support the community with convenient access to delicious food anytime, anywhere with McDelivery,” saidOliver Rabatan, AVP for Marketing and Channels, McDonald’s Philippines.
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About ONE Esports
ONE Esports features the world’s biggest games, the world’s best teams, and the world’s best esports athletes. As the Home of Esports Heroes, ONE Esports unleashes esports heroes who ignite the world with hope, strength, dreams, and inspiration. ONE Esports also owns oneesports.gg, a top global esports site that reaches millions of visitors each month, and delivers to its community the latest esports news, reviews, features, how-to guides, and in-depth stories on esports athletes, teams, and fans.For more updates on ONE Esports, please visitwww.oneesports.gg, follow us on Twitter and Instagram @ONEEsports, Facebook atwww.facebook.com/ONEEsports, and LinkedIn atwww.linkedin.com/company/ONEEsports/.
Media Contact:
ONE EsportsElissa YoungSenior Manager of PR & Communications(e):email protected: +65 9226 4022
