Pro player’s recipe bought by beverage company for Rp1,000,000,000
That’s a huge sum of money!
RRQ’s veteran EXP lanerMuhammad “Lemon” Ikhsanstands as one of the most distinguished players in the IndonesianMobile Legends: Bang Bangscene.
The 24-year-old pro has earned numerous achievements in his career, including three championships inMPL Indonesia, and a runner-up finish at both the M1 World Championship and MLBB Southeast Asia Cup 2019.
Beyond his gaming accomplishments, he has also attained notable success outside Mobile Legends.
Lemon’s personal drink catches the attention of a food and beverage company’s CEO
The Indonesian MLBB star crafted his unique refreshment, which he consumes while competing in Mobile Legends matches.
Dubbed as “The Lemon Drink”, he unveiled his product to his fans using a game-based filter onInstagramwhere he has 3.4 million followers.
He challenged them to collect as many lemons as possible in the game, and the one who gathered the most will get the opportunity to taste his secret drink.
Fascinatingly, this tactic captured the interest of Gufron Syarif, the Founder and CEO of Haus!, a company specializing in food and beverage. He expressed his desire to offer the drink across all their stores.
Following this, Syarif initiated a collaboration with the MLBB pro player, acquiring his recipe for a whopping 1 billion Indonesian Rupiah (US$65,000).
“This drink feels very personal to me because it has been a part of my journey in the esports industry. Wishing my collaboration and Haus! to be successful,” Lemon said, ONE Esports translated from Bahasa.
He elaborated that his drink features the freshness of the citrus fruit mixed with Yakult, a Japanese sweetened probiotic milk drink.
Since August 5, The Lemon Drink is available in all Haus! outlets in Indonesia. you’re able to choose between two options: Lemon Tea Yakult and Fresh Lemon Tea.
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